by: Aline Matias
Hotel Zena, courtesy of Hotelguides
Beyoncé lied to us. Women aren’t just running the world — they’re traveling it, and hoteliers are taking note. With the upcoming opening of Hotel Zena in Washington, D.C. — one of the first hotels dedicated to celebrating female strength and accomplishments — the hospitality business is proving that this powerful demographic is worth the powerful investment.
Owned by Bethesda’s Pebblebrook Hotel Trust, Hotel Zena will become a part of the Viceroy Urban Retreats Portfolio, a series of boutique hotels managed and operated by Viceroy Hotels and Resorts. Opening in Spring of 2020, the hotel offers opportunities for guests to enjoy diverse experiences in D.C. from coordinated hotel monthly music sessions to eating at unique restaurants and bars from nearby 14th Street. But aside from boasting 191 rooms, a cocktail-themed lobby lounge, a 14th-floor rooftop pool, and let’s admit it, a name echoing that of the best warrior princess, Hotel Zena’s interior design reminds us that the future of travel is female.
Hotel Zena, courtesy of Bloomberg
Guests will be able to engage in thoughtful conversation in the cocktail lounge near the mural of Supreme Court Justice Ruth Bader Ginsburg. Or for an even more casual setting, drinks on the rooftop overlooking the skyline of the nation’s capitol is always an option. With art decorations inspired by feminine icons travelers are immersed in herstory, and men, don’t worry, you too can be a part of this experience as Hotel Zena is available for lodging to all travelers.
Hotel Zena is not the first to provide a holistic and targeted guest experience — hotels such as the Eaton provide artful amenities for its artist, activist, and entrepreneur guests — but it is the first to celebrate female accomplishments. And we’re not surprised. After all, as reported by the Travel Industry Association, approximately 32 million American women travel alone every year and 75% of women plan to travel on their own in the next couple of years.
As women seek wellness experiences internationally and domestically — from weaving tapestries to taking boxing classes with a world champion — travelers are relying on each other for guidance while creating an industry of women led travel businesses and experiences. Groups like Wild Women Expeditions, El Camino Travel, and Girls Love Travel provide platforms created by women for women to share travel advice, book potential tours and travel routes, or post photos of treks up pebbled Portuguese castles.
With such a large group of travelers, and one that is projected to keep growing, it’s no surprise that markets influenced for female travelers are abundant, reaffirming Beyonce… that girls truly do run this world.