by: Aline Matias
Keeping six feet apart means we’re getting closer—to communities, that is. As people practice social distancing and healthy measures, hoteliers are finding innovative ways to take care of those in need as well as those in need of small, relaxing breaks. Because we all could do with a bit of good news, here are three ways the hospitality business is giving back:
Giving back relief: Events D.C.—a convention and sports authority—announced a relief package worth $18 million to assist hotels, restaurants and hospitality employees impacted by COVID-19 in Washington, DC. Programs in the funding package will help recovery efforts in the business and provide assistance to workers in the industry.
Giving back hope: They respond to our health needs, now hoteliers respond to their accommodation needs. Hotel chains and independent properties offered 3.4 million hotel rooms as temporary housing to first responders. The initiative, Hospitality for Hope, garnered the support of more than 15,000 hotels opening their doors to the health community. Health care workers, looking to rest while maintaining a close distance to work, were able to do so in the comfort of a hotel. In fact, LNW Hospitality has partnered with first responders at its properties, providing refuge to those who keep us safe.
Giving back joy: So you’ve traded in your suitcase for the baking pans? Great; you can still bake your luscious loaves of bread at home—alongside Italian, luxury hotel chefs! As travelers buckle down home, luxury hotels are providing online lessons to make your couch life worthy of a five-star experience. Watch The Artesian at The Langham London’s demos to perfect your craft cocktails; finally make your parents proud and learn how to clean your room in a way only The Four Seasons can; and for those with little travelers at home, make Lucky Charms cereal bars alongside The Langham Chicago’s very own pastry chef. All these lessons--from hotel family yoga lessons and more--right in the comfort of your own space. The only caveat? You can’t take the mini toiletries home.
Travel and hotel visits might be a bit slow at the moment, but for now—and in the future—we continue doing what we do best for all: Giving.
